Story
How a design studio director from Sochi ended up building websites on the Amalfi Coast.
I moved to the Amalfi Coast from Sochi more than ten years ago. My family had already settled here, and after years of working my way up to leading a design studio, I decided to do something less obvious: slow down, change everything, and see what happens when you let a place shape your work instead of the other way around.
I enrolled at Università Suor Orsola Benincasa in Naples to study tourism — something genuinely new to me. A few years later I completed a Master in Enogastronomy Communication at Gambero Rosso Academy. It turned out to be one of the best decisions I've made. Not because it gave me a certificate, but because it taught me how territory, food, and culture become a story that people actually want to hear.
My background is in print design. Before I ever thought about websites or interfaces, I was thinking about paper stocks, typesetting, and the way a well-composed page feels in your hands. That foundation still runs through everything I build digitally. I care about the tactile quality of a layout — the weight of a heading, the breathing room around an image, the moment when something clicks into place visually. Code is just the medium. Design is still the work.
Over the years on the Amalfi Coast I've built a travel guide (guide.amalfi.day) that started as a printed A5 sheet and grew into a full multilingual web project — photography, editorial, maps, dozens of locations described in detail. I know the tourist market in this region not as an outsider with a brief, but as someone who lives here, walks these streets, and has been photographing this coastline for years.
Right now I'm focused on two things: websites and digital menus for restaurants and hotels on the coast, and photography sessions for tourists who want something more than a phone snapshot. If either of those sounds like what you need, let's talk.
