Amalfi.Day Travel ecosystem
An independent travel ecosystem for the coast
A photography-led home for local stays, routes, practical travel knowledge and experiences, supported by an editorial publishing workflow.
- My role
- Product design, development and photography
- Platform
- Editorial travel platform
- Status
- Published
01 / Challenge
The task
The project needed to connect very different kinds of information without feeling like a directory. A visitor may arrive looking for a place to stay, a route, a photoshoot or simply a reliable local answer, so each path had to remain useful on its own while belonging to one recognisable system.
02 / Process
How I built it
- 01
I began with the questions people actually ask while planning a trip and shaped the information architecture around those intentions.
- 02
I separated frequently changing editorial material from the core interface, using Ghost for publishing while keeping the public experience fast and visually consistent.
- 03
Original photography became part of the product language rather than decoration: it establishes place, gives context and connects accommodation, routes and experiences.
03 / Decisions
What matters
One ecosystem, clear entry points
Stays, transport, experiences and stories share a visual language but preserve direct routes for task-focused visitors.
Editorial workflow
Ghost content can evolve independently while the front end keeps stable navigation, performance and presentation.
Local imagery
The photographic system favours recognisable light, streets and coastline over generic destination imagery.
04 / Interface
In use
A closer look at the visual system and the product at real screen sizes.
05 / Result
Where it landed
Amalfi.Day now works as a living base for several connected services and editorial formats. Its structure can grow without turning the site into an undifferentiated list of offers.