Masha Shishkova
A bilingual home for a guide’s full range of experiences
A Russian and English tour catalog connecting author-led experiences, destination pages, reviews and long-form travel content.
- My role
- Information architecture, design and development
- Platform
- Bilingual tour catalog
- Status
- Published
01 / Challenge
The task
A broad selection of tours can quickly become repetitive or difficult to navigate. The site needed to show Masha’s personal approach while also giving search engines and visitors a clear relationship between destinations, themes and individual experiences.
02 / Process
How I built it
- 01
I grouped tours into a navigable catalog and created destination hubs that provide context before a visitor opens a specific experience.
- 02
I developed parallel Russian and English routes with consistent metadata and reusable page patterns.
- 03
I connected reviews and blog content to the catalog so the site can build trust and answer deeper planning questions.
03 / Decisions
What matters
Destination hubs
Naples, Pompeii, Capri and the coast act as meaningful entry points rather than simple tags.
Bilingual parity
Core experiences and navigation stay aligned across Russian and English versions.
Guide-led voice
The architecture leaves room for personal stories, reviews and specialist formats such as family quests.
04 / Interface
In use
A closer look at the visual system and the product at real screen sizes.
05 / Result
Where it landed
The site turns a large set of offers into a coherent bilingual catalog with stronger discovery paths and room for ongoing editorial growth.
Stack and systems
- Astro
- TypeScript
- Content collections
- Bilingual routing
- Structured data